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BUSINESS NAME: The Write Advantage
BUSINESS TYPE: written business communications firm
OWNER: Timothy J. Hodges
LOCATION: Melrose, Mass. - serving entire Northeast
PHONE/FAX: 781-662-6224
EMAIL: writer7@fastmail.fm
WEB SITE: none
OPENING DATE: May 2006
BUSINESS DESCRIPTION:The Write Advantage, a business writing and communications firm, has opened with headquarters Melrose, Massachusetts. The Write Advantage will serve regional and national clients, with specific focus on hospitals, medical centers, and non-profit organizations.
"The Write Advantage concentrates on delivering clear, concise business writing," said principal and owner Timothy Hodges. "The Write Advantage crafts convincing copy for company press releases, brochures, product literature, and promotional materials. Special outreach is given to the writing needs of the medical and nonprofit community."
Effective writing hard to come by -- "There's a lot of writing out there," Hodges continues, "but it's not always effective. The goals of an organization, or the services they offer, can get lost in a constellation of words which might never reach or motivate their audience. The Write Advantage exists to change that; to help businesses accurately communicate their mission, the services they offer, and to motivate them to take advantage of those services." Mr. Hodges outlines the basic way The Write Advantage works with an organization. "First, a no-cost initial meeting is held to discover the writing needs of the client. The project parameters are explained and established, and a retainer is agreed on. Then, the copywriting aspect of the project gets underway, with writing and revisions being handled primarily by email, fax, and phone, until the task is completed. Rates include a second round of editing and further revisions are negotiated if necessary. "I often hear the question 'Why should I hire The Write Advantage?' The Write Advantage excels in coming to the aid of the client who needs business writing but doesn't have the staff, expertise, or time to do the job. They're overloaded with other priorities or they may want to hire an outside professional to give them a fresh point of view. I guarantee they'll get targeted written communications which conveys their message to their customers. These are excellent reasons to outsource the project to The Write Advantage." The Write Advantage has rich track record, solid benefits -- Mr. Hodges says The Write Advantage brings a wealth of writing experience into the professional arena, including document editing for Filene's Department Store, proofreading and editing for the Harvard Business School, and manual writing and editing for W.R. Grace and Company. Radio commercials, public service radio campaigns, press releases, travel brochures, newsletters, and public relations press kits round out his expertise. When asked how his service will help customers, Hodges replies, "The visibility of the client in the marketplace will be improved through applied writing and advertising skills, combined with personal service. But the most powerful benefit is first-rate writing. Clients can have full confidence that the writer they hire will do an effective job. They will save time and be able to free themselves or their staff to focus on other concerns. Having an expert step in, take the reins, and deliver writing that works is worth investing in."